One Workshop, a Lasting Behavior Change

Teekay had Copilot in the hands of employees, but usage was inconsistent. A third used it daily, many dabbled, and a meaningful share had not adopted it at all. The organization needed a fast, high-impact intervention to convert interest into habit, and to create internal advocates who would keep momentum going globally.

Change Champions ran a hands-on Prompt-a-Thon designed to change behaviour, not just deliver information, grounded in PROSCI-certified change management:

• Live, practical prompting on participants' own real work
• Role-relevant use cases that showed immediate value
• Peer collaboration to surface and share wins in the room
• A pre/post survey to measure the shift objectively
• Reinforcement guidance to sustain the new habit after the session

The workshop produced a clear, measurable behavior shift. Daily Copilot use more than doubled, the share of employees planning to champion the tool nearly doubled, and expectations of daily time savings jumped. Most striking, non-users were eliminated entirely, everyone who joined left as an active user.

A well-designed workshop can do more than inform, it can change how people work. This engagement shows how a single, hands-on Prompt-a-Thon, backed by real measurement, turns occasional users into a fully active, self-sustaining community.